Xiaomi's Q2 Profit Plummets Amid Soaring Component Costs
In the second fiscal quarter, Chinese technology behemoth Xiaomi experienced a substantial reduction in its net profit, plummeting by 42.6%. This performance fell considerably below financial analysts' predictions, largely due to an increase in the expenditures for crucial components such as memory. These heightened costs exerted significant pressure on the profit margins across Xiaomi's diverse product portfolio, which includes both smartphones and electric vehicles, underscoring the fierce competitive landscape and rising operational expenses within the tech industry.
During the period spanning April to June, Xiaomi recorded an adjusted net profit of 6.2 billion yuan (approximately $919.50 million). This figure did not meet the average analyst forecast of 6.6 billion yuan, as compiled from LSEG data. The company explicitly attributed this financial underperformance to the substantial escalation in the cost of vital components, particularly memory modules. Furthermore, heightened competition within the industry compounded these challenges, creating significant headwinds for the company's business operations.
The company's revenue for the second quarter totaled 108.9 billion yuan, which also missed the consensus estimate of 112.2 billion yuan. A detailed breakdown revealed a 7.5% year-over-year decrease in smartphone revenue, settling at 42.1 billion yuan. Concurrently, the gross margin for smartphones contracted to 8.5% from 11.5% in the previous year, directly impacted by the elevated prices of essential components. This led to a significant drop in smartphone shipments, with Xiaomi dispatching only 31.2 million units, a 26% decline compared to the same period last year, marking the second consecutive quarter of decreased unit sales, according to market research firm Omdia.
Omdia's analysis also indicated that Xiaomi, with over half of its smartphone shipments priced below $200, was particularly susceptible to the rising memory cost inflation compared to other leading smartphone manufacturers. To counter the increasing saturation in its core smartphone market, Xiaomi is strategically channeling considerable investments into emerging sectors like electric vehicles and artificial intelligence, seeking new avenues for growth and diversification.
The domestic automotive market in China has been in a sustained slump since late 2025, even as other Chinese car manufacturers are aggressively expanding their export operations. Xiaomi has outlined plans to venture into European markets by 2027, signaling its global ambitions in the EV space. In the second quarter, the company's electric vehicle business generated 23.9 billion yuan in revenue, marking a 15.9% increase from the prior year. However, the operational losses stemming from its EV, AI, and other innovative ventures amounted to 2.6 billion yuan. Despite the financial challenges, Xiaomi delivered 104,199 vehicles during the quarter, an impressive 28.2% surge year-over-year. In July, the company further diversified its automotive offerings by introducing the SkyNomad SUV series, moving beyond battery-powered sedans and crossovers to tap into a popular vehicle category dominated by its Chinese counterparts.
Overall, Xiaomi's second-quarter earnings reflect a challenging period, primarily driven by external cost pressures and intense market competition. Despite a strong performance in its burgeoning EV sector, the downturn in its traditional smartphone business underscores the necessity of its strategic investments in new growth areas like electric vehicles and artificial intelligence. The company's future financial health will likely depend on its ability to manage component costs effectively, navigate competitive pressures, and successfully expand into these new, high-growth markets.
