St. Ewe Free Range Eggs Welcomes New Chairman and Non-Executive Directors
Money

St. Ewe Free Range Eggs Welcomes New Chairman and Non-Executive Directors

authorBy Vicki Robin
DateJun 24, 2026
Read Time3 min

St. Ewe Free Range Eggs, a family-owned enterprise in the United Kingdom, has strategically strengthened its leadership team with the appointment of Justin Cook, formerly a key executive at Müller, as its new chairman. This move, alongside the addition of Doug Hunt and Simon Moore as non-executive directors, signals a significant step in the company's journey of expansion and innovation, particularly as it continues to champion advanced farming and food production methods.

Justin Cook brings a wealth of experience from his distinguished career in the food industry. Prior to his new role, he served as the CEO for Müller's yogurt and desserts divisions across the UK and Ireland until 2023. His professional background also includes significant positions at prominent global food and beverage corporations such as Kraft Heinz, Mondelez International, and Jacobs Douwe Egberts, equipping him with a comprehensive understanding of the market dynamics and strategic growth drivers essential for St. Ewe's ambitious future.

The company, established by Bex Tonks, is renowned for its premium egg brands including Rich Yolk, Original, and Super Eggs, and currently provides employment for over 150 individuals. Bex Tonks, who not only leads as CEO but also contributes to the National Farmers Union board, expressed her enthusiasm for these appointments. She highlighted that the new board members bring invaluable experience, strong leadership qualities, and a shared commitment to the company's core values, aligning perfectly with St. Ewe's current trajectory of rapid growth.

Doug Hunt's extensive career includes executive roles at PwC, Christie Group, and the East of England Co-op, and he currently serves as a managing partner at Fisher Jones Greenwood law firm. Simon Moore's background is equally impressive, with senior positions at companies like Dalgety Spillers, Patak's Foods, RF Brookes, and Coldwater Seafoods, in addition to executive responsibilities at Waitrose, a leading UK grocer under the John Lewis Partnership. Their diverse expertise is anticipated to provide critical guidance during St. Ewe's next phase of development, ensuring the preservation of its unique culture and values.

St. Ewe Free Range Eggs, identifying itself as a "challenger brand" and holding B-Corp certification, is further solidifying its investment in growth and innovation with the upcoming launch of a new pasteurization facility this month. Financially, the company has demonstrated robust performance; its latest filings for the year ending March 31, 2025, show a near doubling of revenue to £50.9 million from £27.3 million in the preceding year, with net profit rising from £1.7 million to £1.9 million in the corresponding period. These figures underscore the company's strong market position and its potential for continued success with the enhanced leadership.

The recent executive appointments mark a pivotal moment for St. Ewe Free Range Eggs, reinforcing its commitment to sustained growth and innovation. By bringing in seasoned professionals with diverse industry backgrounds, the company is well-positioned to navigate future challenges and capitalize on new opportunities, all while upholding its dedication to high-quality products and responsible practices within the agricultural sector.

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