Rachel Dratch's 'Pumpkin Spice' Character Charms at MTV Video Music Awards
Entertainment

Rachel Dratch's 'Pumpkin Spice' Character Charms at MTV Video Music Awards

authorBy Mindy Kaling
DateSep 28, 2026
Read Time1 min

Rachel Dratch, the celebrated actress and comedian, recently brought her character “Pumpkin Spice” to the MTV Video Music Awards. This character, playfully billed as the “long-lost sixth member” of the iconic Spice Girls, first appeared in a Dunkin' advertising campaign alongside Emma “Baby Spice” Bunton and Geri “Ginger Spice” Halliwell-Horner, captivating audiences with its quirky charm.

During the VMAs ceremony, Dratch and Bunton took the stage to present an award, further cementing the character's presence. The event also featured a multi-part comedic sketch where Dratch, as Pumpkin Spice, embarked on a humorous quest to obtain a Dunkin' Pumpkin Spice Latte. One segment notably included a delightful nod to Dratch's beloved *Saturday Night Live* character, Debbie Downer, offering an extra treat for her long-time fans.

The MTV Video Music Awards, held at the Peacock Theater in Los Angeles, were broadcast live on CBS and MTV, and were also available for streaming on Paramount+. The full comedic performance starring Rachel Dratch's Pumpkin Spice character is available for viewing, providing an entertaining highlight from the evening's festivities.

This playful integration of a commercial character into a major awards show demonstrates the evolving landscape of entertainment and advertising. It highlights the power of humor and nostalgia to create memorable moments, leaving a positive impression on the audience and showcasing the creativity involved in modern brand partnerships.

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