Vernon of Seventeen Discusses Hyperpop Roots, K-Pop Evolution, and the Genesis of 'V8'

Seventeen's Vernon sheds light on the creative journey behind his latest musical endeavor, 'V8,' a collaborative album crafted with his bandmate, The8. The project originated from The8's initiative to form a sub-unit, an idea Vernon readily embraced due to their harmonious musical preferences, allowing for an experimental exploration beyond their group's established sound. This New York-born rapper, celebrated for his affinity for hyperpop, steered the duo's album into a distinctive genre, a departure from Seventeen's usual style.

Vernon's personal music compilations, as shared with The Hollywood Reporter, are a vibrant tapestry of sounds, incorporating diverse acts such as Jack Ü, Bladee and Mechatok, 100 Gecs, Blur, Madeon, and LMFAO. He explains that these curated lists serve as a creative resource, helping him to concentrate on particular genres or to gather inspiration for new compositions. He often relies on shuffling or algorithmic suggestions to discover fresh musical landscapes. The energetic lead track from 'V8,' titled 'Singasong,' even boasts a dance routine inspired by LMFAO's iconic shuffling, a nostalgic nod to a dance craze that permeated even his Korean middle school days. Vernon recounts how the visual spectacle of another artist, Romance Planet, performing shuffles to his own music, reignited the idea of incorporating the 'Party Rock Anthem' shuffle into their track.

During a recent installment of The Playlist, Vernon guided The Hollywood Reporter through the songs that significantly shaped 'V8,' articulated the experience of collaborating with The8, and offered his reflections on how the sonic landscape of K-pop has transformed over time. His journey underscores the importance of artistic curiosity and collaborative spirit in evolving musical expressions, constantly pushing boundaries and embracing new influences to create resonant and engaging art.