Samantha: The Afghan Hound Redefining Canine Chic
Fashion

Samantha: The Afghan Hound Redefining Canine Chic

authorBy Tan France
DateAug 18, 2026
Read Time4 min
Discover Samantha, the Afghan Hound sensation from Edinburgh, whose unique style curated by owner Bethany Plevri is capturing global attention and challenging conventional pet fashion.

Unleashing the Inner Diva: Samantha's Fashion Journey

The Edinburgh Elegance: A Glimpse into Samantha's World

It's impossible not to be captivated by Samantha, an Afghan Hound exuding an aura of sophisticated charm. With her lustrous, honey-blonde mane, impeccably straight and flowing, she moves with a grace that seems perpetually caught in a slow-motion film. Lounging at Edinburgh's Kimpton Hotel, she epitomizes elegance, a silk scarf tied meticulously around her remarkably elongated neck. Her poise brings to mind the legendary Marella Agnelli, yet Samantha's presence is distinctly her own. An approaching figure immediately alerts her, prompting a deep, resonant bark. Yes, Samantha is indeed *that* Samantha, the four-year-old Afghan Hound of Instagram fame, managed by Bethany Plevri, a busy executive and mother of two in the Scottish capital. Plevri muses that Samantha's bark might have been a critique of the gentleman's attire, suggesting a dog with undeniably discerning taste.

From Pet to Icon: Samantha's Instagram Ascension

Observing Samantha's vibrant social media presence, where she is frequently adorned in a variety of chic outfits, meticulously curated and styled by Plevri, one can easily grasp why humans often project human qualities onto their animal companions. Plevri's photographic artistry evokes the nuanced bearing and presence seen in Vermeer's 'Girl with a Pearl Earring.' Samantha is gifted not only with the loyal spirit of a best friend—attentive and a keen listener—but also with an innate fashion sense. On any given day, her wardrobe might feature a midnight blue satin creation by Tom Ford, an eclectic mix of baseball caps, headscarves, and preppy striped shirts, robust motocross leather jackets, intricate turbans, and even Emanuel Ungaro-esque lace and ruffles, often accessorized with elegant pearl strands.

The Genesis of a Star: Samantha's Early Days in Edinburgh

When Bethany Plevri first brought Samantha home to Edinburgh as a puppy, the thought of meticulously documenting her daily life on social media was far from her mind. Her lifelong aspiration had simply been to own an Afghan Hound. "Desperately," Plevri recounts, drawn to their exquisite beauty and rarity. A practical consideration also played a role: Plevri's husband suffered from allergies, and had been advised that either an Afghan Hound or a poodle, specifically female, would be suitable. Plevri located a breeder near Aberdeen, a city renowned for its fashion luminaries such as singer Annie Lennox and designer Bill Gibb. One day, she returned to Edinburgh with a three-month-old Samantha. Plevri felt she needed a name that resonated with the 1960s or 1970s, a name that would make her sound like a cherished housemate. "We would talk about her, and people would ask, 'Who is this Samantha you keep mentioning?!'"

Mastering the Mane: Samantha's Bespoke Grooming Routine

After an Edinburgh groomer audaciously suggested shaving Samantha's luxurious coat, Plevri took on the grooming responsibilities herself. She established a daily 30-minute regimen encompassing brushing, combing, and occasional bathing, often performed during her young children's nap times. Plevri describes it as "a race to finish before one of the kids wakes up." For anyone contemplating adopting their own magnificently coiffed Afghan Hound, Plevri offers essential grooming tool recommendations: a traditional Denman D38 Paddle Brush for effective detangling, and La Bonne Brosse No. 1 Boar Bristle Brush for achieving a smooth and glossy finish. She also uses Ouai Fur Bébé Pet Shampoo and her own Crown Affair The Hydrating Conditioner, finding that products effective on her hair work wonders for Samantha's. The Dyson Airwrap, with its hairdryer and various brush attachments, is also a key part of the routine.

Fashion's Frugal Flair: Styling a Canine Icon

Samantha's foray into dressing up began quite by chance. Plevri simply dressed her one day and discovered a perfectly lit spot in her home. Since then, it has been a process of playful experimentation, resulting in a continuous stream of delightful, fashion-forward images. Plevri, with a laugh, notes that "Samantha has discovered her best angles, and I've learned to better operate the camera." She emphasizes that this fashionable endeavor hasn't necessitated a substantial financial investment, unlike the spending habits of a high-end couture client. When asked which designer she envisions for Samantha, Plevri suggests Valentino, a choice that instantly resonates. Much of Samantha's wardrobe comes from Plevri's own closet or is sourced from Edinburgh's numerous excellent thrift stores. Plevri observes that Edinburgh is "less of a fashion city and more a city of style; there's a certain eccentricity, a delightful defiance of convention here."

The Enduring Allure: Samantha's Impact on Style and Joy

Perhaps this explains the profound appeal of seeing Samantha in a roll-neck beneath a swing coat—an ensemble Plevri confirms she wears exceptionally well—or adorned with a multitude of hair clips and a patchwork coat. It is simply because she *can*. This embodies what Plevri refers to as the sheer delight of "donning something audacious at 10 a.m. on a Wednesday morning," a spirit and attitude that is universally appealing. Samantha, with her endearing charm and remarkable composure, inspires admiration not just for her cuteness, but for the original and daring way she embraces fashion, prompting a joyful re-evaluation of personal style.

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