MS NOW's Weekend Programming Undergoes Major Transformation
Embracing the Future: A New Era for Weekend Broadcasting
Strategic Weekend Overhaul at MS NOW
MS NOW has announced a comprehensive restructuring of its weekend lineup. The changes emphasize an increased focus on video podcasts and pre-recorded content, alongside fostering new partnerships, drawing inspiration from successful collaborations such as the one with Crooked Media. Rebecca Kutler, the head of MS NOW, communicated these adjustments to her team, noting that while a small number of positions would be affected, the company also has numerous open roles for expansion.
The End of an Era: "The Weekend: Primetime" Concludes
As part of the network's evolution, "The Weekend: Primetime" will air its final episodes this coming weekend. While the show concludes, its hosts—Ayman Mohyeldin, Catherine Rampell, and Elise Jordan—will continue their contributions to MS NOW across various programs and platforms, ensuring their respected voices remain part of the network's offerings.
Alex Witt's Departure After Decades of Service
Veteran anchor Alex Witt, a fixture of MS NOW's weekend afternoon programming for nearly three decades, will be stepping down later this year. Kutler lauded Witt's extensive contributions, acknowledging her as the network's longest-serving weekend anchor who has guided viewers through numerous pivotal global events and historical moments, from the Space Shuttle Columbia disaster to the 9/11 attacks, and various conflicts and crises. The network plans to celebrate her remarkable career in the coming months.
Antonia Hylton Takes the Helm in Afternoon Slot
Looking ahead, Antonia Hylton is set to take over the 1-4 p.m. weekend slot. Hylton's impressive background, including Peabody, Murrow, and Emmy Awards for her reporting, particularly her "Cities Under Siege" series, positions her to bring a unique blend of credibility and audience connection to her new role. Joy Fowlin, previously the executive producer for "The Weekend: Primetime," will assume the role of executive producer for Hylton's new program, forming a strong leadership duo.
Expanding Taped Programming and New Partnerships
A key element of MS NOW's updated strategy involves expanding taped programming during evening hours. This will include integrating popular MS NOW podcasts such as "The Best People with Nicolle Wallace" and "Why Is This Happening with Chris Hayes." Furthermore, the network is actively pursuing new content partnerships, similar to its successful collaboration with Crooked Media, with announcements expected in the near future. To maintain responsiveness, MS NOW is also bolstering its breaking news team, enabling seamless transitions from taped content to live coverage when critical events unfold.
Commitment to Live Coverage and Growth Opportunities
Despite the shift towards more taped content, MS NOW reaffirms its dedication to live news, committing to approximately 20 hours of live programming each weekend to remain competitive within the industry. While the reorganization entails some job adjustments, the network highlights the creation of numerous new positions, with 40 current openings and an additional dozen expected soon, underscoring its commitment to growth and adapting to the evolving media landscape. Rebecca Kutler concluded her memo by emphasizing the collective effort required to serve audiences while simultaneously building the future of MS NOW.
