Grand Theft Auto 6 and Miami Heat Partner for "Night in Vice City" Event
Games

Grand Theft Auto 6 and Miami Heat Partner for "Night in Vice City" Event

authorBy Hideo Kojima
DateOct 02, 2026
Read Time3 min
Rockstar Games is amplifying its promotional efforts for the highly anticipated Grand Theft Auto 6 through a unique partnership with the Miami Heat, an NBA franchise. This collaboration includes a special event where the team will don a "Vice City" persona, aligning with the game's fictional setting.

Experience Vice City Live: A Grand Theft Auto 6 x Miami Heat Spectacle

Unveiling the Partnership: Rockstar Games and Miami Heat's Grand Collaboration

Rockstar Games has revealed its latest and most ambitious marketing initiative for Grand Theft Auto 6, building on previous high-profile ventures, including a significant agreement with Miami, the city that inspired the game's iconic Vice City. This campaign now extends into the sports world, forming a groundbreaking alliance with the Miami Heat NBA team. For one special evening, the Miami Heat will undergo a complete transformation, embracing the identity of Vice City, offering fans a unique blend of gaming culture and professional basketball.

"A Night in Vice City": A Pre-Release Extravaganza

The much-anticipated "A Night in Vice City" event is scheduled for November 18, just one day prior to the global launch of Grand Theft Auto 6. During this exclusive night, the Miami Heat will face the Milwaukee Bucks, showcasing brand-new uniforms and competing on a custom-designed hardwood court, meticulously crafted for the occasion. Adding to the immersive experience, the Kaseya Center, the Heat's home arena, has been spectacularly redecorated, featuring a prominent "Welcome to Vice City" emblem on its rooftop, further cementing the theme.

Event Highlights and Broadcast Details

According to an official press release from Rockstar, the event promises "special game programming and live elements throughout the night," ensuring an engaging and memorable experience for attendees and viewers alike. The Vice City takeover will receive widespread coverage, with a live broadcast on ESPN set for November 18 at 7 p.m. EST, allowing a broad audience to witness this unprecedented collaboration between the gaming and sports industries.

Exclusive Merchandise: The GTA 6 x Miami Heat Collection

As expected from such a significant cross-promotional event, the collaboration between Grand Theft Auto 6 and the Miami Heat introduces an extensive range of new merchandise. The Miami Heat's official online store currently features a dedicated "Vice City collection," presenting exclusive apparel designed specifically for this partnership. The collection includes various items such as oversized tees, cropped tops, hoodies, and snapback hats, all imbued with the distinctive Vice City aesthetic. While the special Vice City jerseys for the Heat have yet to be unveiled, there is a strong anticipation that replica versions will be made available for purchase once they are officially revealed, further expanding the merchandise offerings for fans.

Grand Theft Auto 6: Release Information

Grand Theft Auto 6 is slated for release on November 19, and will be available for players on both PlayStation 5 and Xbox Series X platforms. This eagerly awaited title is set to deliver an expansive and immersive gaming experience, continuing the legacy of the highly successful Grand Theft Auto series.

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