Games

GameStop CEO: Video Game Software Now a Minor Part of Business, eBay Acquisition Still Planned

authorBy Mark Rosewater

DateJul 17, 2026

Read Time3 min

GameStop, traditionally known as a video game retailer, is undergoing a profound transformation, significantly pivoting its business strategy. The company's CEO, Ryan Cohen, has articulated a bold new vision that downplays the role of video game software in its future, emphasizing instead a strong focus on collectibles and an ambitious plan to acquire the e-commerce giant, eBay. This strategic shift comes amidst a changing industry landscape, particularly with the declining prominence of physical game releases.

Charting a New Course: GameStop's Bold Vision Beyond Gaming

Shifting Focus: Gaming Software's Diminishing Role in GameStop's Revenue

GameStop's Chief Executive Officer, Ryan Cohen, recently disclosed a notable change in the company's revenue composition, indicating that video game software now contributes less than 12% to the overall business. This figure represents a stark departure from its historical identity as a premier destination for gamers, highlighting a strategic reorientation towards other market segments. This evolution reflects a broader industry trend where digital distribution has increasingly supplanted physical media, rendering traditional software sales less impactful for brick-and-mortar retailers.

The Rise of Collectibles: A New Financial Pillar for GameStop

In contrast to the dwindling influence of video game software, collectibles have emerged as a dominant force within GameStop's financial structure, now accounting for more than half of its total business. The company has reported unprecedented profits in recent fiscal periods, largely attributed to the robust sales of items such as Pokémon Trading Cards and various action figures. This segment's exceptional performance underscores its critical role in GameStop's current profitability and future growth strategy.

Unyielding Pursuit: GameStop's Persistent Ambition to Acquire eBay

Despite an initial $56 billion acquisition offer being rebuffed, GameStop's resolve to purchase eBay remains unshaken. CEO Ryan Cohen has publicly affirmed the company's determination, stating that GameStop intends to pursue the online marketplace "one way or another." This aggressive stance signals a clear intent to expand GameStop's presence in the broader e-commerce sector, moving beyond its traditional retail boundaries and leveraging eBay's vast platform for a projected $1 trillion enterprise.

Industry Transformation: The Decline of Physical Game Media and Its Market Impact

The gaming industry is currently experiencing a significant shift away from physical media, with major players like Sony announcing plans to cease disc-based physical game releases by 2028. This move has ignited considerable debate regarding the future of console gaming and its retail distribution. GameStop's strategic pivot aligns with this trend, as the company acknowledges the increasing irrelevance of physical game sales in its long-term business model, recognizing the industry's inevitable migration towards digital-only formats.

Strategic Realignment: GameStop's Vision for a Trillion-Dollar Enterprise

Ryan Cohen's ambitious vision extends to transforming GameStop into a formidable $1 trillion business. This monumental goal necessitates a fundamental reevaluation of its core operations and market positioning. By deemphasizing video game software and aggressively pursuing the acquisition of eBay, GameStop is actively constructing a diversified business empire centered on high-margin collectibles and a powerful online presence, aiming to secure a dominant foothold in the evolving global commerce landscape.

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