Emily Ratajkowski's Style Evolution and Abercrombie & Fitch Campaign
Supermodel and author Emily Ratajkowski, a well-known figure for her trend-setting fashion choices, has recently taken a different route, prioritizing personal comfort and authentic style. Her latest collaboration with Abercrombie & Fitch for their Fall 2026 denim collection showcases this shift, with Ratajkowski embodying an effortlessly chic aesthetic in classic denim pieces. This campaign marks a new chapter for both the model and the brand, as A&F aims for a more mature and sophisticated image.
Ratajkowski Rediscovers Abercrombie & Fitch in New York City Campaign
In a striking campaign photographed by Cass Bird, Emily Ratajkowski, alongside fellow model Paloma Elsesser and New York Giants players Jaxson Dart and Malik Nabers, navigates the bustling streets of downtown Manhattan. The campaign features Ratajkowski in a series of relaxed, low-rise jeans paired with stylish trench coats, sleek leather jackets, and sophisticated men's ties. These ensembles capture a distinctive New York sensibility, blending practicality with individual flair. Ratajkowski, a native of Southern California, revealed to ELLE her lifelong affinity for casual wear, particularly denim. She recalls her early experiences with Abercrombie, noting how their jeans provided an effortless feel—a quality she still values today. This perspective was a key factor in her decision to join the campaign, drawn by the opportunity to revisit a brand deeply rooted in American fashion history, but now seen through a contemporary lens.
Ratajkowski's reflections on her style journey reveal a conscious move away from fleeting trends towards clothing that genuinely resonates with her identity. She values garments that integrate seamlessly into her life, making her feel authentic. For her, the ideal pair of jeans is one that feels like a second skin, comfortable enough to be forgotten once worn. This sentiment underscores her preference for relaxed silhouettes in today's fashion landscape. The campaign also delves into the early 2000s prep aesthetic, a period Ratajkowski remembers fondly for its aspirational quality. She observes that while some elements of that era's fashion now seem amusingly dated, there's an undeniable charm in its optimism and belief in fashion's transformative power. Looking forward, Ratajkowski expresses her delight in the resurgence of playful denim styles and the inventive mixing of proportions. When asked about raiding a celebrity's early 2000s wardrobe, her choice was swift: an early Rihanna, acknowledging her impeccable and influential style.
