Disney to Host Inaugural 'Created in L.A.' Event, Featuring Jon Youshaei
Disney is poised to inaugurate its groundbreaking creator event, 'Created in L.A.', a pioneering initiative designed to convene 350 top creators, industry innovators, and thought leaders. This unique gathering aims to foster dynamic exchanges, cultivate new relationships, and delve into the evolving landscape of creator-led narratives and the commercial frameworks that support them. Hosted by acclaimed entrepreneur and media personality Jon Youshaei, the event signifies Disney's strategic embrace of the burgeoning creator economy, positioning itself at the forefront of digital storytelling.
Scheduled to unfold over two days, from September 17th to 18th, the 'Created in L.A.' event will grace the historic El Capitan Theatre in Hollywood. This iconic venue, typically reserved for Disney's cinematic premieres, underscores the significance the company places on this inaugural convention. The choice of location symbolizes a bridge between traditional entertainment and the contemporary digital creator space, highlighting Disney's commitment to integrating new forms of content creation into its century-long legacy of storytelling.
Asad Ayaz, Chief Marketing and Brand Officer at The Walt Disney Company, emphasized the corporation's enduring role as a hub for exceptional storytellers. He articulated that contemporary creators represent a new vanguard of narrative artistry, capable of captivating diverse audiences, building robust communities, and forging powerful connections among fans through shared interests. Ayaz expressed enthusiasm for welcoming these influential figures to Disney's ecosystem for this landmark event.
Jon Youshaei, the visionary behind 'Created in L.A.', brings a wealth of experience from his leadership roles at platforms like YouTube and Instagram, in addition to his own impressive journey as a creator. He is renowned for his insightful conversations and behind-the-scenes glimpses with prominent figures such as MrBeast, Mark Rober, and Kevin Hart. Youshaei highlighted the historic nature of Disney opening its celebrated venues, the El Capitan Theatre and The Walt Disney Studios lot, to the creator community, signaling a convergence between Hollywood's established entertainment industry and the burgeoning world of independent creators. He conveyed profound gratitude for the opportunity to collaborate with Disney in bringing this transformative event to fruition.
This event represents a significant stride for Disney in acknowledging and integrating the power of digital creators. By providing a platform for dialogue and collaboration, 'Created in L.A.' is set to not only explore the future trajectory of storytelling but also to empower a new generation of creative talent, blending Disney's rich heritage with the innovative spirit of the modern digital landscape. The initiative is a clear indicator of the entertainment giant's forward-thinking approach to content development and community engagement.
