Citibank Revises MicroStrategy's Price Target While Maintaining 'Buy' Rating
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Citibank Revises MicroStrategy's Price Target While Maintaining 'Buy' Rating

authorBy Chika Uwazie
DateJul 08, 2026
Read Time2 min

Citibank has recently lowered its price target for MicroStrategy (MSTR) from $260 to $136, but it continues to recommend a 'Buy' rating for the technology firm. This adjustment, made on July 1, reflects a revised outlook for Bitcoin, with Citi now forecasting the cryptocurrency to reach around $81,800 within the next 12 months. Despite the reduction in the price target, MicroStrategy's current trading value of about $93 per share suggests considerable upside potential, aligning with the firm's overall positive investment sentiment.

The recalibration of MicroStrategy's price target is directly linked to Citibank's updated Bitcoin projections. The new target of $136 assumes that a significant portion, specifically 40%, of its value will be derived from a higher Bitcoin price over the coming year. Bitcoin, which has faced recent market pressures and is currently trading around $61,593, plays a crucial role in MicroStrategy's corporate strategy. Furthermore, Citibank has also adjusted its estimated Bitcoin yield for fiscal years 2026 and 2027, reducing them from 10.4% and 10.5% to 2.6% and 3.5%, respectively, indicating a more conservative outlook on future returns from the cryptocurrency.

MicroStrategy operates as a corporate entity that both acts as a Bitcoin treasury and provides enterprise software solutions. The company strategically issues debt and equity to bolster its Bitcoin holdings, which serve as its primary reserve asset. Simultaneously, it develops and sells cloud-native, artificial intelligence-driven business intelligence software. The firm has recently increased its U.S. dollar reserves to $2.55 billion from $1.4 billion, following a new share issuance of $1.15 billion. These reserves are anticipated to cover 17.4 months of dividend payments, underscoring the company's dual focus on its cryptocurrency investments and its core software business.

MicroStrategy's distinctive business model, combining significant Bitcoin reserves with advanced software offerings, positions it uniquely in the market. Investors observing the evolving digital asset landscape and technological innovation will find MicroStrategy's approach compelling, highlighting the potential for growth and adaptation in a dynamic economic environment.

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