Aaron Esh Reinvigorates AllSaints with a Star-Studded London Celebration
AllSaints' Grand Homecoming: A Night of Style and Celebration
The Genesis of a Revival: Aaron Esh's Vision for AllSaints
Last night, a prominent gathering in the fashion world witnessed designer Aaron Esh, now the Chief Creative Officer, orchestrate a remarkable return to the heritage of the renowned British high street brand, AllSaints. The celebration took place at the brand's historic Jacks Place in Spitalfields, East London, commemorating the launch of his highly anticipated first collection.
A Confluence of Creatives: London's Fashion and Art Scene Unites
The event drew a distinguished crowd, including luminaries from Esh's personal and professional circles, such as musicians, models, artists, and stylists. Many attendees were already showcasing pieces from the Autumn/Winter 2026 collection, which featured sleek denim, elegant slip dresses, and luxurious leather and suede accents. As a native Londoner and a graduate of Central Saint Martin, Esh's event, much like his own label and his fresh direction for AllSaints, beautifully encapsulated the essence of modern British culture and style.
Artistic Collaborations and Immersive Experiences
Throughout the venue, captivating installations highlighted the striking campaign, brought to life by the lens of Alasdair McLellan, expertly styled by Katy England, and creatively directed by Jamie Reid. The evening was a testament to Esh's collaborative spirit, featuring many of his long-standing partners.
Esteemed Personalities and Influential Figures Grace the Occasion
Among the notable faces present were Kiki Willems, a campaign model, and Matthew Whitehouse, former editor of The Face – an iconic British style publication where Esh previously served as a contributing editor. Whitehouse also spearheaded the creation of The Ram, a limited-edition zine slated for release during London Fashion Week. Davy Reed, the former music director for The Face, now curating AllSaints' in-store playlists, also attended. Other guests included photographer and director Aidan Zamiri, writer Bertie Brandes, editors Olivia Singer and Julia Hobbs, and models Stevie Sims and Saskia Lambert.
A Night of Entertainment and Culinary Delights
The festivities commenced with a dynamic performance by Slauson Malone 1, the artistic project of Jasper Marsalis, followed by engaging sets from Ledbyher and Sinn6r. Guests indulged in a selection of sophisticated cocktails, including dirty martinis, negronis, and grapefruit fizzes, alongside gourmet burger sliders and truffle toasties. Later in the evening, Jonas Glöer and Charlie Gosling took over the DJ decks, keeping the energy high.
The Animated Ambiance: Mannequins as the Ultimate Partygoers
The venue quickly reached its full capacity, enhanced by the presence of meticulously styled mannequins, crafted specifically for the event by Jodie Hill and John Allen, and adorned in the latest collection. By the close of the night, these silent figures perfectly embodied the vibrant atmosphere, with their blonde bob wigs artfully askew, opulent faux furs playfully sticky, and slender scarves dipped in champagne flutes, symbolizing the joyous disarray of a successful celebration.
